By clicking “Accept,” you agree to the use of cookies and similar technologies on your device as set forth in our Cookie Policy and our Privacy Policy. Please note that certain cookies are essential for this website to function properly and do not require user consent to be deployed.
Never Ask for the Sale
Supercharge Your Business with the Power of Passionate Ambivalence
Contributors
Formats and Prices
- On Sale
- Sep 9, 2025
- Page Count
- 272 pages
- Publisher
- Balance
- ISBN-13
- 9780306836237
Price
$29.00Price
$39.00 CADFormat
Format:
- Hardcover $29.00 $39.00 CAD
- ebook $14.99 $19.99 CAD
- Audiobook Download (Unabridged) $24.99
Buy from Other Retailers:
Sue Heilbronner launched an executive coaching, facilitation, and speaking solo entrepreneurial venture which grew from zero to $1 million in annual revenue in six years. Now, she offers her insight into salespersonship in an irreverent, direct, and actionable guide to success in sales.
Never Ask For The Sale goes beyond simple tips, and influences the reader’s overall understanding of selling. Sue Heilbronner shares decades of experience, stories, tools, and exercises to coach people to be more successful at achieving their goals by aligning their work with their greatest strengths, and marketing that cohesive story with a winning sales strategy: passionate ambivalence. Heilbronner introduces this concept as the strategic yet honest practice of presenting oneself as selective in the work they take on while enthusiastic about their area of expertise.
At the heart of the book is the notion that any successful seller, in any context, is fantastic at selling themself—whether that is within services in a solopreneur business, an early-stage startup, a college application, or a nonprofit mission. Never Ask For The Sale prompts deep self-awareness admixed with highly pragmatic calls to action at the intersection of coaching, personal growth, conscious leadership, and sales.
-
“Sue is a gifted passionate, conscious seller. Making connections, spotting opportunities, and growing businesses all fall into her zone of genius. This book helps sellers align their work with their greatest gifts and genuinely offer themselves with candor, optimism, and a healthy level of detachment around outcomes. This recipe resonates deeply with me.”Jim Dethmer, coauthor of The 15 Commitments of Conscious Leadership
-
“In a world noisy with hacks and hustle, Never Ask for the Sale offers something quietly radical: a return to self. Sue Heilbronner has crafted a refreshingly honest guide for anyone who sells themselves—coaches, consultants, creatives, and solopreneurs alike. Her concept of ‘passionate ambivalence’ is a deeply grounded philosophy that honors authenticity over persuasion, presence over performance. This isn’t a book about selling. It’s a book about becoming someone worth buying from—because you believe in the value of your own damn work."Jerry Colonna, author of Reunion: Leadership and the Longing to Belong and CEO, Reboot.io
-
“Sue is a masterful coach, leader, and businessperson. She’s not just smart; she is able to explain how to be smart in real-world situations. Whatever upper limits you’ve placed on your own ability to grow your business, Never Ask for the Sale will help you get over yourself (!) and get it done.”Scott Peppet, President, Chai Trust Company
-
“Never Ask For The Sale is a game changer. After reading it, I was immediately inspired to respond to an indecisive coaching prospect with radical candor (and confidence), - telling him that I'd prefer not to 'sell' him on me as a coach, and that if he didn't have a full body yes to working with me to move on. The next day he signed a six month coaching engagement with me.”Heather Frick, CMO, Executive Coach, Advisor
Newsletter Signup
By clicking ‘Sign Up,’ I acknowledge that I have read and agree to Hachette Book Group’s Privacy Policy and Terms of Use
